Impact of Social Networking Sites (SNSs) on the Academic Performance and Social Interactions among the Youth of South Kashmir: A Brief Study

Abstract

Social networking sites (SNSs) have created new social dimensions where people are provided with an opportunity to create their own profile and interact with globe within seconds. Advances in technology have lifted social media to horizon, attaining rapid acceptance in the minds of current generation & especially in youth. No doubt social networking sites (SNSs) provide a new & faster way to communicate, share information, market new products, help companies to develop their profile and like but what for the youth who are at the critical stage of their career building?  Spending hours on social networking sites doing nothing but wasting their inventive time .This study was conducted in the four districts of the South Kashmir region (Anantnag, Pulwama, Kulgam & Shopian) in order to find out the usage of social networking sites (SNSs) by the youth and its impact on their academic performance and social interactions.