Challenges in the Production of Innovation Content for Engineering Artisans: Case Study of Media Producers in Nairobi, Kenya

Abstract

Media producers in Kenya struggle at producing content for innovation in the digital television platform. The researchers, therefore, sought to examine the challenges and efforts in place for media producers to produce innovation content for engineering ‘Jua Kali' (hot-sun) artisans and whether engineering ‘Jua Kali' artisans can access the innovation content. The study was anchored on the pragmatic research philosophy. The study employed a mixed methods approach and a multiple case study was the research method.  A sample of 60 respondents was studied. Data was generated through survey questionnaires and interview guides. The findings showed 68.9% of the engineering Jua Kali artisans found it difficult to access innovation content. Media producers also cited an irresponsive market to audiences and extra television relations hindered the production of innovation content. It is hoped that these findings will encourage the production of interesting, innovative content, from media producers and that engineering Jua Kali artisans will benefit from the findings.