Visual media is an influential medium nowadays. Television is proven as one of the most dominant media influences in kid's life. There is excessive growth in kid's entertainment channels recently. Children acquire and rising abilities by observing and experiencing the world. In that way, these channels have a great role inthe socialising process. Kochu TV is the first Malayalam kids entertainment channel started broadcasting in 2011. The basic objective of the research was to define the influencing nature of Kochu TV channel on kids. This was an attempt had been made to analyse the content of the channel and find out the language and behavioural change among children by viewing Kochu TV channel.