Enhancing Public Relationships by the Indian Political Leaders through Social Media Sites

Abstract

It has been observed that social media is slowly gearing up and last lokshabha (parliamentary) elections in India could see the phenomenal participation from politicians and political parties. Even those who were not skilled to get into the social media platform took help from consultants whose profession is to highlight that particular political person's image infront of the public.  It's a new battleground for the politicians where some political campaigns and speeches went viral of his effortless characteristic to upload either of the atrocities done by the opposition or to sing the vanity of narcissism.

With the help of survey method, the research was conducted through online questionnaire.  The findings represent that online and social media communications have helped the political leaders in enhancing their image infront of the voters.