Mass Media Exposure and Gender Awareness: A Study on the Post Graduate Students

Abstract

This paper is a substantial effort to examine the level of gender awareness among the Postgraduate students in Silchar town through mass media as it is assumed that the awareness on gender issues among the Postgraduate students is high and media has played a very substantial role in creating this awareness. It also aims at analyzing the relationship between mass media exposure and the awareness about the gender issues among the respondents. The base data has been collected from a sample size of 450 post graduate youths which consists of both male and female to get equal representation of both the gender. The researcher has used a purposive sampling technique for the study. The rationale behind selecting Assam University, Silchar is that it gives sample from different fields and backgrounds. It is the only institution in the area that offers postgraduate courses in different disciplines and the respondents represents not only from the North East India but the entire country. However, in the other educational institutions of Silchar, representation of the respondents is very less.