Cheruiyot, D. K., P. Mwaura, and J. K. Tanui. “The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship Between Product Strategy and Sales Performance”. The International Journal of Business & Management, vol. 7, no. 7, July 2019, doi:10.24940/theijbm/2019/v7/i7/BM1907-022.