The Effect of the Patron-Client Bond, on the Behavior of Fishers, on the Marketing of Soma Pajeko's Catch, in Bulawan Village, Kotabunan District, East Mongondow Bolaang Regency, Indonesia

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Srie Jean Sondakh
Siti Suhani
Steelma Vivera Rantung

Abstract

The aims of this study are to: (1) find out the problems that occur in the trade system of fishermen's catches; and (2) analyzing the influence of the Patron-Client Bond on the Behavior of Fishermen on Marketing of Soma Pajeko's Catch in Bulawan Village, Kotabunan District, BolaangMongondowTimur Regency.

This research is expected to provide additional information and knowledge regarding critical patron-client issues that often occur to fishermen. This causes an imbalance in the trade system of fishery products, as well as in the exchange of services/services obtained, where the client gets less profit than the patron due to the weak position of the client. The limitations of fishermen in terms of capital and skills are caused by various obstacles, including the lack of knowledge, so that their interest in developing themselves is hindered by the inability to think innovatively.

 This research was conducted in Bulawan village, Kotabunan sub-district using a survey method. Determination of respondents in this study was conducted using purposive sampling on fishermen Soma Pajeko. According to Walpole (1997) for research using statistical methods the minimum number of respondents is 20 people so that 30% of the existing population is determined. The data collected includes primary data and secondary data, where primary data is obtained through observation, direct interviews by filling out structured questionnaires. The quantitative data analysis technique uses descriptive data analysis techniques, while the qualitative data analysis techniques use the Miles and Hubermas concept

The results of the research and discussion, where the strong position of the owner of the soma pajeko in the mechanism of buying and selling transactions, shows an illustration that the marketing trade chain in Bulawan village is still constructed locally. The relationship with production, especially the activities of the owner's work group, positioned himself as a patron while the crew members as clients. This is the case with marketing, the owner still positions himself as a patron and the crew as a client. Two strengths from two different sides.where fishermen must obtain production factors at high prices, while the selling price of the catch is determined at low prices. This trend continues where the exchange rate of fishermen is getting smaller, which means that the process of impoverishment is natural for fishermen, so that even though they have carried out commercial activities, the results obtained are still subsistence. It is this context that perpetuates the patron-client relationship between fishermen and owners.

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How to Cite
Sondakh, S. J., Suhani, S., & Rantung, S. V. (2021). The Effect of the Patron-Client Bond, on the Behavior of Fishers, on the Marketing of Soma Pajeko’s Catch, in Bulawan Village, Kotabunan District, East Mongondow Bolaang Regency, Indonesia. The International Journal of Business & Management, 9(10). https://doi.org/10.24940/theijbm/2021/v9/i10/BM2110-021