An Exposition of Activities of Ghana's Most Beautiful Pageant

Abstract

For the past thirteen years, Ghanaians have watched beauty pageants including TV3's Ghana's Most Beautiful (GMB) on television stations without adequate knowledge of policies governing them. This paper examined the purpose, policies and main activities of the GMB pageant. The pageant is organized by a television station, TV3 in Ghana to showcase the most beautiful aspects of Ghanaian culture using the female gender as a powerful symbol of communication. Descriptive research was employed in the study. The target and accessible population comprised of participants of the GMB pageant with a sample of forty-five (45) respondents. The GMB pageant requires Ghanaian ladies with potential and ages ranging from 20 to 30 years. Its activities of audition, regional durbars, in-house camping and reality shows aim at showcasing Ghanaian beauty from the cultural and traditional points of view. Every year, a new theme is given to guide main activities of the pageant which sometimes need clarification. It is recommended that organizers of GMB communicate as much as possible through publishing or advertisement the objectives and policies governing GMB activities to the Ghanaian public for greater acceptance or endorsement.