Analysis Tourist Satisfaction on Bukit Kubu, Berastagi North Sumatera, Indonesia

Abstract

This study aims to test and find out whether experience significantly influences tourist satisfaction through destination image on the Bukit Kubu attraction. The sampling technique in this study is accidental sampling. The sample used was people who were visiting the Bukit Kubu tourist attraction. Data collection was carried out by distributing questionnaires with a Likert scale system distributed to 91 respondents. The data obtained were then tested using a validity test technique and a reliability test using SPSS program assistance. After that proceed with data analysis with the Structural Equation Modeling (SEM) approach using the Partial Least Square (PLS) method with the help of Smart PLS 3 software. The results of the study show that the experience variable has a significant effect on destination image and tourist satisfaction variables.