Online-Based Tourism Promotion Media Development: Study on Lombok Tengah Regency Tourism

Abstract

Lombok Tengah is one of a districts in Nusa Tenggara Barat that has been grown up as a destination of tourism whether for foreign and domestic tourists. It has much potential tourism to offer, such as its nature, cultural, and artificial on the tourism field. Based on the results of the preliminary survey in the field, it shows that tourism publications and promotions carried out by the government of Tourism Service in Lombok Tengah were still using conventional promotional models, such as printed media or outdoor advertisement (ballyhoo, billboard, leaflet, newspaper, radio, and television). These media require a high cost, less effective, cannot be updated at any time, and difficult to predict its effectiveness. To support the dissemination of tourism information and promotion, it is desirable to develop creative models to depress the high cost by utilizing the development of technology and information. The purpose of this research and development is to produce online tourism promotion media in the form of a website. Media developed is based on the development of the ADDIE model, namely 1) Analyze, 2) Design, 3) Develop, 4) Implementation, 5) Evaluation. The developed media have meet valid criteria through the validation process from media and materials experts. Continuing with a product trial and questionnaire assessment by internet user as the respondents which had been shown that 70% stated that online promotional media is more presentable to apply in promoting tourism. Online-based promotional media is effective to use in promotion process to increase the interest of tourist in visiting Lombok Tengah as a place of destination.