Formulating the Strategy to Increase Coffee Export PT. Berkat Mukmin Mandiri Sidoarjo, Indonesia

Abstract

ICO or International Coffee Organization in 2019 reported that world coffee consumption continued to increase since 2014, the growth of world coffee consumption had a positive impact on world coffee exporting countries including Indonesia. One of Indonesia's coffee exporters, PT. Berkat Mukmin Mandirilocated in Sidoarjo Regency. PT. it is a business owned by the Mandiri Mukmin Islamic boarding school which is still on the SME scale or small and medium business. This study aims to identify the efforts of PT Berkat Mukmin Mandiri Sidoarjo so that coffee can penetrate the export market and formulate a strategy to increase the coffee export market of PT. Berkat Mukmin Mandiri Sidoarjo through a SWOT analysis. The results showed that PT. Berkat Mukmin Mandiri, they made various efforts to ensure that coffee prayers could be exported, such as coffee, which was read out in prayer, implemented a work system according to sharia principles, implemented a blue ocean strategy, expanded overseas partner networks, established communication between business organizations, established good relations with the government and always increase added value products. the results of the SWOT analysis show that the right strategy in increasing the export market of coffee do PT. BMM is a Strength - Opportunity (SO) strategy that is a strategy by utilizing the power to seize as many opportunities as possible.