Analysis of SWOT Matrix, Internal and External Factor Evaluation Matrix, CPM, SPACE, and QSPM of Shopee Indonesia

Abstract

Current technological developments have proven to be very advanced, especially in the e-commerce trading industry. Shopee is an e-commerce platform that is an online trading business has a payment system that has been integrated, has sales services comprehensive and adequate logistics infrastructure. Shopee is company under Seagroup located in Singapore. Marketplace platform It provides a convenient, safe and reliable shopping environment for the user. According to Frost & amp; Sullivan, Shopee is the largest in Asia Southeast in e-commerce companies in 2018 with contributions by 70% and according to Annie's App, Shopee is the most application downloaded in the Shopping category in Southeast Asia and Taiwan in 2018.The purpose of this study is to find alternative strategies that most influence companies in market competition. Secondary data such as annual reports, journals, and analysis on trusted websites were used to conduct this study. The data was processed by using SWOT, IFE, EFE, CPM, SPACE, and QSPM matrices. The results of this study find four alternative strategies that can be applied by companies in market competition. The most important strategy that must be carried out by Shopee companies is to innovate technology in order to remain in the market lead.