Destination Uniqueness and Country Image as Factors that Affect Visit Intention on Watu Karung Beach

Abstract

This article was aimed to examine and study the effects of various factors that affect the intention of foreign tourists to visit Watu Karung Beach in Indonesia. This study reviews the variables that shape visit intention, which are destination uniqueness, country image, and attitude towards destination. The sample of research consisted of 186 respondents. Sampling technique employed was Non-probability sampling method with Convenience Sampling technique. Data was tested using regression analysis. The result of hypothesis testing showed that all independent variable affected dependent variable.