Globalization Based on Air Asia Berhad

Abstract

This study aimed to investigate the concept of international businesses that are applied by the company Air Asia Berhad through the process of globalization. Another objective of this study is to explain the concepts of international business that used the company Air Asia Berhad. The study also found the concept of Air Asia Berhad international business related to the concept of globalization, localization and market created. Air Asia is the main vision of becoming the largest low cost airline in Asia and provide maximum service at an affordable price.