Customer's Patronage in Selection Criteria of Islamic Banks in Pakistan

Abstract

The purpose of this study is to examine those factors which help the consumers in the selection of Islamic banking sector. It is observed that Islamic banking sector is the most growing industry in Pakistan so, according to the customer's preferences the selection criteria for Islamic banks is proposed as Shariah compliance, Quality and Attractiveness of Offerings, Friendliness of bank personnel, Cost and benefit analysis and Awareness. It is also observed that there are many factors but these are the most important factors which patronage the customer toward Islamic banks.

Research Aim: The aim of this paper is to identify those factors which customers preferred in the selection of Islamic bank in Pakistan. These factors or preferences are such as Shariah compliance, Quality and Attractiveness of Offerings, Friendliness of bank personnel, Cost and benefit analysis and Awareness. These factors are in the customer's mind in the selection of Islamic bank.

Research finding: Shariah compliance, Quality and Attractiveness of Offerings, Friendliness of bank personnel, Cost and benefit analysis and Awareness about Islamic banking.

Methodology: This paper is qualitative nature in which we used literature survey technique for data collection, data is collected from different article, journals, publications and websites. We also used cross sectional technique for verification of data.