Adoption of E-Business on Firm Competitiveness: A Study of Banks in Port Harcourt

Abstract

This study is to investigate the adoption of E-business on firm competitiveness of 19 banks in south-south Nigeria. The sample consists of the zonal manager marketing, operation, audit and ICT managers of these banks in Port Harcourt totally 76 persons. The study utilized purposive sampling technique, which is a non-probability sample design and utilized cross-sectional survey method. Seventy-six (76) questionnaires were distributed and sixty-four (64) was used as the useful response for data analysis. Spearman rank correlation coefficient (r) statistical tool was used in testing the hypothesis.  Positively, the result of the analysis review that perceived ease of use, compatibility of e-banking were associated with competitiveness of banks. It was found that a significant correlation coefficient exist among all variables except the relationship between perceived ease of use and customer loyalty.