Market Complexity: Navigating the Dynamics of a Complex Market Environment by Commercial Banks in Less Developed Markets

Abstract

The complexity in the marketplace has increased many folds in recent years and related decision making also has got complex by the day. In this paper, we explore the basis up on which commercial banks in less developed markets deal with complex market environment. We find that commercial banks use a combination of mechanism to both reduce and absorb market complexity. Specifically, interdependence and interaction quality rank very high among the response strategies used by commercial banks with reference to Uganda, a less developed market in Africa.