Organisational Citizenship Behaviour: Its Significance and the Emerging Trends

Abstract

Organizational citizenship behaviour (OCB) refers to anything that employees choose to do, spontaneously and of their own accord, which often lies outside of their specified contractual obligations. Main dimensions of OCB include altruism, courtesy, civic virtue, conscientiousness and sportsmanship.Benefits of OCB includes enhancing organization's performance, competitiveness, effectiveness, promotes growth, organization's continuity, insulates against redundancy, maximizes efficiency and productivity, pay increments, promotions and promotes best practices in the organization. Modern trends in OCB include; increased academic research, one of ingredients of organizational effectiveness and a good corporate behavior.It propels organization's efficiency and productivity as well as motivating employees. In conclusion OCB has been observed that it has positive effects on organizational performance, competitiveness and continuity. The study recommends that employee` should be given knowledge on importance of OCB and modern managers should be proactive and strategic on how to motivate and reward employees to exhibit OCB.