Will Implementing Android Operating System into BlackBerry Limited's Products Provide Them with the Much Needed Support to Improve Their Financial Situation?

Abstract

BlackBerry Limited is a company in the smartphone industry. The company has been struggling financially due to the tough competitions from current market leaders. The company, which had their own Operating System, implemented android OS into their newest and subsequent new phone.

The aim of this study is to understand the situation that BlackBerry is facing and the opportunity to implement Android OS to improve their financial situation. The report can be useful for companies that are facing similar problems or considering taking similar actions.

This study involved secondary data. The information is credible and accurate such as reliable educational or government websites.

STEEPLE analysis explored the external environment that may affect BlackBerry Limited in the market. The analysis shows that BlackBerry has many potential buyers and external advantage which can be utilized to the maximum with the use of Android OS. Perception map is used to determine various position of BlackBerry in many aspects compared to other companies in the industry, which shows the lacking of the product. Michael Porter's analysis is done to analyze the stakeholders, which shows the high-risk high-reward situation in which BlackBerry is in. SWOT analysis is done to understand the advantages and disadvantages that BlackBerry has in term of its internal and external environment. Financial analysis is done to acquire the picture of BlackBerry's financial situation.

In conclusion, based on analysis regarding the current business environment, implementing Android Operating System into BlackBerry Limited's products will cover many of the products flaws.