Factors Influencing Mobile Banking Acceptance: A Study that Focus on Nigerian Students in Malaysia

Abstract

This paper aims to examine the factors that affect the acceptance of Mobile banking in Nigeria. Perceived usefulness, perceived ease of use, trust, and compatibility was examined to determine if they are factors affecting Mobile banking acceptance. A questionnaire was distributed to 400 respondents with 318 usable after data screening. Convenience sampling was utilized in the study and the study was conducted in Malaysia but the respondents are Nigerians only as the study is on Nigerian mobile banking. Statistical Package for Social Science and SmartPLS were employed for demographic data analysis and structural equation modeling respectively. The results showed that perceived ease of use, perceived usefulness, trust and compatibility are all significant. In future research, the model of this study can be applied to other aspects of e-commerce such as e-ticketing system and mobile shopping. Future research can also use the model to study the acceptance of Mobile banking in other cultural settings. The results allow banks' decision makers to build up strategies that can boost the acceptance of Mobile banking. Banks should also create features which are useful to users and make sure users are aware of these features. The findings vividly explain the factors that can influence the acceptance of Mobile banking in Nigeria.