The Role of Coercive Power Strategy and Coercion in Promoting Organizational Adaptability in the Saudi Telecommunications Company
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Abstract
The main objective of this study is to investigate the role of coercive power strategy and coercion in promoting organizational adaptability dimensions (adapting to the prominent language in the company, organizational policies, the personnel in the company, and to business performance methods) from the managers' perspective in the Saudi telecommunications company. In order to achieve this objective, the researcher has developed a questionnaire as a tool for the study, and it has beendistributed to a sample of managers in the Saudi telecommunications company. The sample size is 70 managers selected based on simple random technique; (60) questionnaires have been recovered, (8) questionnaires were excluded because they are invalid; therefore, the final sample size was (52) questionnaires.
The study found a number of results most notably is the existence of a remarked role of coercive power strategy and coercion in promoting organizational adaptability. Managers in the Saudi telecommunications company are using the language of threat, ultimatum, salary deduction, and job termination with staff.
The study has mentioned a number of recommendations most importantly is giving the relative importance to the organizational adaptability of prominent language in Saudi telecommunications company. This could be achieved via the support of senior management by monitoring and controlling the internal and external work environment, and to find consensus, balance, and stability of the organizational environments a whole. In addition, managers ought to give a great significance for the regulatory policies prevailing in the Saudi telecommunications company.
Also, there must be given a partial importance to the organizational adaptability with the personnel in the Saudi telecommunications company, and to promote and strengthen the relationship between the most influential individuals in the company's decisions.