Analysis of Factors Affecting Breeder to Buy Clothes (Pangangguy Sapi Sonok) in Pamekasan District, Indonesia

Abstract

This research was conducted using a questionnaire method using accidental sampling technique to 68 consumers who happened to be at Warung Taccek Sapi Sonok. Analysis of the data obtained was in the form of qualitative and quantitative analysis. Qualitative analysis is the interpretation of data obtained in research and the results of data processing that have been carried out by providing information and explanations, while quantitative analysis includes validity, reliability, multiple linear regression analysis, analysis of the coefficient of determination (R²) and hypothesis testing. namely: F-test and t-test.

The results of this study indicate that the independent variables consisting of product, price, promotion and distribution simultaneously or partially have a positive and significant effect on consumer decisions in buying Pangangguy Sapi Sonok at Warung Taccek Sapi Sonok Pamekasan. And the independent variable that has the most dominant influence on the dependent variable is the product with a t-table value of 5.338. While the coefficient of determination (R square) was obtained 0.907, this means that the breeder decisions can be explained by the four variables of product, price, promotion and distribution by 90.7% while the remaining 9.3% is influenced by other factors not included in this study.