The Effect of Persuasive Communication on Increasing Visitors and Income of Affiliate Marketers Area Dki Jakarta, Indonesia

Abstract

The digital era is currently giving birth to new phenomena, and one of them is the GIG Economy. Gig Economy is a phenomenon that refers to Affiliate marketers' interest in working as freelancers who are not bound by a contract with the company, and there is no limit to the number of trade portals they can join. They can become part of several online shops both from within the country and abroad. The way business affiliates work is to attract as many visitors as possible to the merchant's website that sells products or services so that transactions occur between them, so good communication skills and persuasion techniques are needed to influence and persuade them to make transactions.

Persuasive communication is now the main thing. The goal of persuasive communication is a change in attitude. Attitude is our tendency towards something, which touches knowledge, motive, and action.

To achieve the research objectives, quantitative research methods are used through questionnaires to 200 respondents to obtain data empirically. The point of view used in this research is the comparative explanatory type case study perspective.

The results of this study also illustrate that there is an effect of persuasive communication on increasing sales. The average states strongly agree with the statements in this table. On average, 45.3% agreed, and 21.4% strongly agreed. On the other hand, only a small proportion of 8.0% expressed disagreement, and 0.2% strongly disagreed. Research suggests that direct message and treatment of consumers preferably personal even though social media is their communication tool.