Profit Ability of Fresh Fish Marketing in Bauchi Metropolis, Bauchi State, Nigeria

Abstract

The study examined the profitability of fresh fish marketing in Bauchi Metropolis, Bauchi State, Nigeria. Data were collected using questionnaire from 90 fish marketers selected randomly. Descriptive statistic and market margin analysis were used to analyze the data. The results indicated that majority (76.7%) of the marketers were female while 23.3% were male. The years of marketing experience indicated that 45.6% had marketing experience of 1 – 10 years. Age of the marketers indicated that54.4% of the marketers had ages, which ranged from 21 – 30 years. Majority (43.3%) of the marketers had tertiary education and only1.1% of the respondents had adult education. The average marketing margin stood at 25.35% and the average gross margin was N41.45. The result further revealed that the average marketing efficiency was 147.2% and the average return to naira invested was 0.27 Problems associated with fish marketing included inadequate storage facilities (96.7%), high cost of transportation (87.8%) and lack of standard unit of measurement (47.8).Among others; the study recommends that formation of co-operative societies should be encouraged to help in the provision of storage facilities and vans for the transportation of fresh fish in good time.