Strategy Formulating Using IFE, EFE, SWOT and QSPM Matrix Case study: PT Total Bangun PersadaTbk

Abstract

This study present analyzing the strengths, weaknesses, opportunities, threats of PT. Total Bangun Persada Tbk that used to find new strategic for this company. From the SWOT analysis, this study determines the strategic to increasing competitiveness for PT. Total Bangun Persada Tbk. To formulating the competitiveness strategic, this study using IE, EFE matrix and QSPM matrix. The research based on secondary data from 2017 annual report of this company.