A Study On Social Initiative Activities Given By FM Radio Stations


K. Venkatalakshmi
R. Chandraleka


The present study is undertaken to establish the social awareness initiative information shared by the FM radio's to the listeners. We all think that the private FM is commercial based but there is also some social awareness information is shared to their listeners. The information's like health, environment, safety measurement, education, gender issues and so on. The people adoption and education level of the social awareness information shared by radio in Chennai. There are two methodology have been used to get the result, one is the survey from the FM radio listeners and other one is an interview.