Impact of Food Advertisement on Childhood Obesity

Abstract

Obesity has become a critical concern in the present day being an important source of the chronological diseases. Consequently, factors that lead to obesity are receiving growing attention as a source to explore ways for controlling chronic results. Obesity mainly results from unhealthy eating habits and the role of television is found profound in promoting such behavior. The underlying study is aimed to fill the gap of such evidence in the context of the developing country, considering the case of Pakistan. Using sample size of 250 respondents for the questionnaire based enquiry, the study concluded that obesity has direct relationship with the overeating, hunger, impulsive and statusCo. However, the hypothesized relationship between the obesity and the quality education was not found significant.

The originality of the study lies in adding to the limited literature about the behaviors and its respective impulsion factors that are growing obesity in Pakistan. The study has thus opened an avenue to expand the literature by conducting reassessment of factors for the results validation or rejection. Furthermore, on the policy front it provides guideline for the proliferation of the content by regulators. Also it provides an important parenting guideline in determining the level of interaction of television screens and younger children.