Evaluating the Marketing Strategies for Enrolling Students by Professional Institutions: A Study of Gwalior Region

Abstract

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. The main purpose is to increase enrollment of the students in professional institutions. There are many reviews are finding for this study and take only suitable reviews for this. The main objective of this study is to evaluate the various Strategies for enrolling students. For this purpose data was collected from various institutions in Gwalior and Chambal Region. After collection, data is analyzed by t-test, post doc, factor analysis and confirmatory factor analysis. After this important result is found and suggestion is given on the basis of result.