Challenges of Using Bukusu Dialect on FM Radio Stations in Bungoma County, Kenya

Abstract

Use of vernacular languages on radio stations has for some time experienced many challenges in Kenya. These languages have among many others been accuesd of spreading hatred amongst Kenyans. The paper highlights and explains the challenges experienced by Bukusu dialect speakers when the language is used on FM radio stations. Both qualitative and quantitative approaches were used to carry out the study. The research was anchored on two theories: Halliday‘s Functional Grammar Theory and McCombs and Snow's Agenda Setting Theory. The study found out that there were many challenges that faced use of vernacular languages on FM stations which included negative attitudes; lack of enough terminologies among others. The paper recommeds formation of institutes of research on terminologies in vernacular languages; teaching some of these vernacular languages at university level so as to change their negative publicity; county governments to initiate language policies at the county level and revival of teaching of vernacular languages among others in the Kenyan language policy.